The goal of displaying a booth at a trade show or event is to let as many attendees as possible know about who you are–your name, your brand, what you do, and what you can do for them. You also want to gain information about those that stop by your booth so that you can contact them or set up an appointment. Your goal is to gain viable prospects. Trade show promotions will help you attract and follow up more effectively with those prospects.
Attract Them to Your Booth with Trade Show Promotions
It is important to attract participants to your booth. An attractive tablecloth or table runner with your company name is a great start. Colorful and easily read signs, banners, and table top displays are always good trade show promotional items to include in your booth. Logo wear is essential for those working the booth. We have found that imprinted foil candy and imprinted water bottles are items sought out by trade show attendees who all get thirsty and want a snack. Once they have stopped by for your attraction item, you need to be prepared to keep them briefly at your booth, so that more information can be given and received.
Gaining contact information is easy when you have a trade show promotion that involves a prize or gift. The visitors to your booth will place their business card in your prize basket or they can fill out a form that you have available. Try to get an additional card to make notes on as you engage the visitor and get some basic information that will help you with follow up. There are many different ideas available for booth contests and prizes. A valuable promotional product tech item or gift basket drawing is just one idea. We can also do a custom Plinko style game. Contact Ad Pro, AIA for more ideas. Read more…
Follow Up Consistently and Include an example Trade Show Promotional Gift
After the event you have an opportunity to follow up by using those cards to send a thank you note and then emailing and calling the contact to gain an appointment. When you gain an appointment, make sure that you take a useful, quality promotional gift as a thank you for the appointment.
Contact Ad Pro, AIA to help you with ideas for your trade show promotions.
Ad Pro, AIA serves the Nevada communities of the Carson Valley, Carson City, Reno, Sparks, Lake Tahoe, and communities along U.S. Hwy 395. Ad Pro has a strong presence in southern CA with a dedicated sales representative there. Beyond that, Ad Pro has national accounts in the United States and Canada. Contact us today! We can meet your promotional needs.