Promotional Brands That Travel

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Unlike other advertising media, the right promotional product can deliver your message and then travel with your customers, generating repeat impressions and brand goodwill as it is integrated into the user’s daily life. The goal is to market your brand using the items that your customers need, want, or will respond to, and will utilize in their lives. When your customers see the branded product, they will repeatedly reminded of you. When others see their branded products, they may briefly share something about who you are! This can then lead to more awareness and networking of your company and even to a great referral.  Many large fast food corporations are well known for giving away free toys and gifts to keep their customer base growing and returning, but small firms can benefit from this kind of marketing as well. You can use promotional products to achieve specific objectives; such as encouraging people to visit your business, raise awareness about a newly-launched product or service, or to find out how satisfied your customers are with your product or service. This is how you can have promotional brands that travel.

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One outdoor clothing company produced a compass with the words ‘Helping you find your way to the best outdoor clothing supplier’. You could use a promotion like this for your current customers by giving or mailing out a compass or a map. You could enhance this promotion by giving something out at an event and putting on a sticker that has some redeemable value or enters you into a drawing for a great outdoor item when the current or potential clients visit the business.  Read more…

How Did You Like That?

SurveyContacting customers by telephone or through the mail after a sale is a promotional strategy that puts the importance of customer satisfaction first, while leaving the door open for a promotional opportunity. Skilled salespeople make survey calls to customers to gather information that can later be used for marketing by asking questions relating to the way the customers feel about the products and services purchased. A promotional product can be offered to the customer for completing the survey. This can bring your customer to you once again. This serves the dual purpose of promoting your company as one that cares what the customer thinks and one that is always striving to provide the best service and product. Click here to read more about top ten promotional strategies…

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