As 2018 approaches, many businesses begin the year with a trade show season. Now is the time to prepare all of your trade show promotions. Your trade show environment should reflect who you are and what you do in a simple, attractive, and inviting way.
Choose the Right Trade Show Event for Your Business
There are many trade shows and conferences available for vendors to display and have a booth. Since displaying at a trade show or conference usually involves a fee for your space, choose your event carefully. You want to display and do trade show promotions where you will find your target market and correct demographic.
First impressions can make a difference in the success of your trade show promotion. Make sure your exhibit is simple and attractive. Use your logo colors. Create a backdrop and environment that tells who you are and what you do very quickly. To see some photos of displays that are well done go here….
Train Your Staff
The staff that will be on the trade show floor need to be knowledgeable, friendly, and welcoming to visitors. Notice when someone comes in and engage them. The success of your trade show promotion depends in large part on your well-trained staff and their enthusiasm. Have them outfitted in branded logo wear, so the visitors know who to talk to.
You have to get visitors to your booth to make initial contacts that you can follow up on later. Some popular ways to increase traffic to your booth is to give away something wearable and/or lighted. Awareness bracelets and lighted buttons create interest and questions about where to get those items. Games that are played in the booth when someone puts in their business card or gives you information, are fun and exciting. It makes the trade show promotion more than just a business booth.
Follow Up, Follow Up, Follow Up
It isn’t too hard to collect visitor information. Plan ahead for how you will collect this information. But the key to your Return on Investment is when you follow up. Plan to contact your qualified leads quickly and creatively. Read about Tips to Generate Leads from Trade Shows and Conventions here…