The New Year Begins Trade Show Season

As 2018 approaches, many businesses begin the year with a trade show season.  Now is the time to prepare all of your trade show promotions.  Your trade show environment should reflect who you are and what you do in a simple, attractive, and inviting way.

Choose the Right Trade Show Event for Your Business

There are many trade shows and conferences available for vendors to display and have a booth.  Since displaying at a trade show or conference usually involves a fee for your space, choose your event carefully.  You want to display and do trade show promotions where you will find your target market and correct demographic.

Plan to Make A Good First Impression

First impressions can make a difference in the success of your trade show promotion.  Make sure your exhibit is simple and attractive.  Use your logo colors.  Create a backdrop and environment that tells who you are and what you do very quickly. To see some photos of displays that are well done go here….

Train Your Staff

The staff that will be on the trade show floor need to be knowledgeable, friendly, and welcoming to visitors.  Notice when someone comes in and engage them.  The success of your trade show promotion depends in large part on your well-trained staff and their enthusiasm. Have them outfitted in branded logo wear, so the visitors know who to talk to.

Make Your Trade Show Promotional Booth Fun

You have to get visitors to your booth to make initial contacts that you can follow up on later.  Some popular ways to increase traffic to your booth is to give away something wearable and/or lighted.  Awareness bracelets and lighted buttons create interest and questions about where to get those items.  Games that are played in the booth when someone puts in their business card or gives you information, are fun and exciting.  It makes the trade show promotion more than just a business booth.

Follow Up, Follow Up, Follow Up

It isn’t too hard to collect visitor information.  Plan ahead for how you will collect this information.  But the key to your Return on Investment is when you follow up.  Plan to contact your qualified leads quickly and creatively.  Read about Tips to Generate Leads from Trade Shows and Conventions here…

Contact Ad Pro today to help you with all of your trade show display items, banners, tablecloths, signs, and give away items.  We can help your next trade show promotion be a success.

Think of Others

When Thanksgiving comes, it kicks off a season that is often hectic and scattered.  It is always good to remember that Thanksgiving is a time set aside for thankfulness.  Encourage thankfulness among your employees and also show thankfulness toward your customers with thank you promotions. One company set up a Thank You Wall for its employees.  An ample supply of sticky notes were provided (from Ad Pro, AIA of course!). During the day employees would post thank you notes to various staff members on the thank you wall.   By the time Thanksgiving arrived, there was a wall filled with appreciation and thanks, a thoughtful thank you promotion.  Thanksgiving cards are a great way for a business to thank their customers.  Thanksgiving cards take advantage of a perfect opportunity to show gratitude to customers and get noticed before the holiday rush sets in.  There is more time for the customers to look at your card and remember you during the holiday season.

Reach Out

Reach out to customers you haven’t heard from in a while with a card, email, or  direct mailing that includes a peel & stick calendar or a special offer.  This helps reconnect with customers and gives them a reason to contact you.  It gives you a great reason to welcome them back with a thoughtful thank you promotion.

Initiate Partnerships

Use this season to volunteer personally or as a group for a non-profit event that you could partner with.  You could collect food or items to be given to the local food bank or other charity.  You may be asked to supply a promotional product for the event and you could co-brand the item.


Contact Ad Pro, A!A for all your Thanksgiving thank you promotions.  We can help you with ideas and fit items into your budget.


Fall Leaves Turn our Thoughts to Holiday Gift Promotions

As we move into fall and the last quarter of 2017, many businesses turn their thoughts to holiday gift promotions for staff and clients.  Dedicated employees and loyal customers keep business running smoothly all year long.  Now is the time to think about what you will do to recognize and reward their effort and steadfastness.  Imprinted gifts, awards, holiday cards, and executive gifts are some great ways to thank them.

Choose a Thoughtful and Useful Holiday Gift Promotion

There are abundant possibilities for holiday gift promotions.  You must first consider the quantity of items you will need and the budget you have to work with.  Give plenty of time to complete the ordering process and shipping your items. We recommend that our customers begin to select items in October and order in November.  This ensures quality service and avoids the rush in shipping surrounding the holidays. Do you want to have your logo printed on your holiday gift promotions?  Perhaps some of your items will be premium gifts with only a small logo or no logo at all.  No matter what your needs, contact, Ad Pro AIA  for help in making decisions and selecting something that you will enjoy as much as your staff and clients will.

Make A Lasting Impression with your Holiday Gift Promotion

The impact of holiday gift promotions can last long after the holiday season has ended.  Every time a staff member or client uses your well chosen gift, they think of you.  This helps everyone feel appreciated.  Appreciation then leads to more loyalty and more team spirit for your business to continue to grow and be successful.

Contact Ad Pro, AIA today!

Get started early and contact us today.  The holidays will go more smoothly and you won’t have to pick up something at the last minute that isn’t really what you wanted.  Promote your business and your brand this holiday season.

Fall Into Cancer Awareness Promotions

As summer turns to fall, we look toward two consecutive months of cancer awareness.   September is Childhood Cancer Awareness month. October is Breast Cancer Awareness month. So now is the time to plan and prepare to host or contribute cancer awareness promotions to these events.  There are many organizations, events, and  fund raisers surrounding both. Contact Ad Pro, AIA to help you with your cancer awareness promotions.

Childhood Cancer Awareness

There is growing support for the Northern Nevada Children’s Cancer Foundation and I would recommend their organization to you as well.  You can go here to see their website. Childhood cancer is not well publicized and is traditionally underfunded. The color of their awareness ribbon is yellow or gold. One of childhood cancer’s events is the St. Baldrick’s Fundraiser.  There are many ways to use cancer awareness promotions for these events. Participants raise funds to go toward a person shaving their head in support of children with cancer. The cause of childhood cancer got a well deserved boost last year when Buster Posey and his wife Kristin began a childhood cancer program. This program is in partnership with the San Francisco Giants baseball organization and the V Foundation. Read about it here and see the special promotional cap that was designed for this cause.

Breast Cancer Awareness

Breast cancer, the second leading cause of death in women, has been the leader in awareness events and support.  They have paved the way for other cancers to be recognized as well.  Read about some tips and facts for October Breast Cancer Awareness here.  There are many Relay for Life events, Making Strides runs, and other events that donors create to meet the specific needs of their area. Therefore there are cancer awareness promotional needs like t-shirts, hats, wrist bands, pins, and bags.  You can help by branding one or more needed items with your business logo and the name of the event.

Contact Ad Pro, AIA to help you with all of your cancer awareness promotions. You can help make a difference.


Promotional Bluetooth® Speakers, Headphones, and Earbuds

by kaye August 4, 2017

Brand Your Message Loud and Clear With some good weather left in the season, we can focus on some great promotional  Bluetooth® speakers, headphones, and earbuds that can be enjoyed in the office or in the great outdoors.  If you plan on using your Bluetooth® speaker outdoors, we recommend that you use a waterproof or weather-resistant […]

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Promotional Drinkware to Sip Up Summer

by kaye July 26, 2017

Promotional Drinkware Tips With all that summer fun in the sun, people are sure to be hot and thirsty. Promotional drinkware is a great way to make hydration a priority.  With the right drinkware you can use great space on water bottles and tumblers to get your message out.  When people reach to quench their […]

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Summer Safety Promotions- Bike, Travel, and Sun

by kaye June 1, 2017

June is Safety Month We know that June is safety month and we often think of work safety programs.  However, there are other summer safety promotions.  Whether you are on your bicycle, traveling the world, or sitting in the sun– safety should be considered. Summer Safety Promotions For Bicyclers Children and adults are out on […]

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Take a Swing with Golf Promotions

by kaye April 28, 2017

Host a Golf Tournament Turn the passion of golf into effective marketing by hosting a golf event. Hosting a golf tournament means planning and considering many factors.  Selecting the venue and date are critical and should be done far ahead of your tournament.  Ad Pro, AIA can help you design brochures to advertise your golf […]

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Spring Promotions Bring Growth

by kaye April 3, 2017

Spring Promotion Time is Here According to the calendar, spring is officially here!  We can all celebrate and begin to emerge from winter’s hibernation.  Spring is a time of new beginnings and growth for your garden and for your business.  Now is the time to focus on some spring promotions that will help you create […]

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Tech Promos On the Go

by kaye February 28, 2017

Mobile Tech Promo Items People are on the move today.  You see them in airports, in their cars, and in different businesses using technology.  It seems like everywhere you look, people are on their phones talking or texting, playing games, googling information or using apps to find their travel destinations. It doesn’t take long for […]

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